Grab a cup of hot cocoa and let’s chat member retention!
Member retention is always top of mind for association professionals, but we start to think about it more as the new year approaches. Surprisingly, few are using their data effectively to learn more about what their members want and create targeted retention strategies. Knowing why members join, why they stay, why they leave and what they value most are vital to a great retention strategy and the only way to get this type of granular information is through analytics.
Join our final Analytics in Action webinar of the year to hear how to use your data to improve retention in 2023. During the session, you’ll learn how to:
- Use data to determine the unique value you bring to your members
- Translate your retention into ROI by analyzing lifetime value
- Identify at-risk members through correlations, predictive modeling and engagement scores
- Take actions to clarify your value, find your leaky buckets and create retention strategies for your at-risk member segments
Your hosts:
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Bill Conforti
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Greg Pollack
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About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create Acumen, our data analytics platform built exclusively for associations. We help you bring all of your data together in one place to visualize, analyze and take action. Helping you grow.