Take Charge of Your Content:
Know What You Have and How to Improve It

Webinar in partnership with Mighty Citizen
On-Demand Webinar

Your website is full of words and images, but how do you know which of them are moving the needle for your members (and prospective members)?

The key to enhancing the effectiveness of your website content is combining hard data (analytics) with human analysis (you).

Association Analytics and Mighty Citizen demonstrate how to keep your digital content organized through a content audit and how to analyze your member’s behavioral and demographic data to identify what content is most valuable to which members. Combining an audit with data will help you uncover gaps in your content so you can make meaningful, strategic changes for improved member engagement. (It will also allow you to stop creating content that’s doing nothing.)

By the end of the session, you’ll be able to:

  • Understand the steps to conduct a content audit
  • Identify what content members value the most and what isn’t resonating
  • Use your data to improve your content over time

This webinar originally aired on June 23, 2022.

Your hosts:

Bill Conforti_new

    Bill Conforti
    SVP of Strategy & Solutions
    Association Analytics

Andrew Mighty Citizen

    Andrew Buck
    Associate Creative Director - Copy
    Mighty Citizen





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