Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to improve customer experience and truly understand emerging trends and member needs.
Topics will include:
Join A2 with our partner ORI to explore the hidden value in unstructured data. See examples of how cutting-edge text analytics can be used to translate customer commentary into actionable insights for quick response, informed decisions, and improved member experience.
This event is part of a recurring series. By reserving your spot, you will gain access to this event and have the option to attend all future events in the series.