Reducing Member Churn with Predictive Analytics

On-Demand Webinar

In an ideal world, association members would remain highly engaged and renew every year. 

Unfortunately, that’s not usually how it goes. How can we find those at-risk members to take action leading up to renewal? How can we understand the tendencies and motivations for those who renew and those who lapse? 
During this webinar, we are joined by special guest Katy Burns, CFO and analytics strategist at Fíonta, to share how data science and predictive analytics tools can inform your member retention and renewal efforts. We also discuss common methods to measure member engagement, talk about how predictive analytics tools can complement your membership retention efforts, and give you some pointers on how to get started.

This webinar originally aired on January 27, 2022.


Bill Conforti_new

Bill Conforti
SVP of Strategy & Solutions
Association Analytics


    Katy Burns
    CFO & Analytics Strategist