2024 Predict Landing Page Header

 Our Acumen User Conference, Predict, returns this October with two days of sessions focused on helping your association go further with Acumen.

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CONNECT with your association peers and A2 data experts

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LEARN how to use Acumen more effectively in your day-to-day

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SHARE your experiences with other Acumen users

Details & Pricing

During this two-day conference, Acumen users, association execs, A2 staff and industry partners will meet for learning sessions at the Westin in Downtown Arlington, VA. During our pre-conference event on the morning of day one, you will have the opportunity for some one-on-one time with our staff. When the full conference begins in the afternoon and through day two, you'll choose from tons of hands-on, practical Acumen sessions.

Day 1: October 28, 2024 - The Westin Arlington

Pre-Conference Workshop

9:00 AM to 1:00 PM

The first day will include a half day Pre-Conference opportunity with advanced Acumen sessions, workshop and opportunities to meet with your delivery team, along with lunch to continue your conversations! Upon checkout, you will be asked if you plan to attend our pre-conference workshop so we have an accurate headcount. It is included with registration at no additional cost but not required. 


Predict Conference - The Westin Arlington

1:00 PM to 5:00 PM

We will kick off the afternoon with an inspiring keynote presentation, followed by sessions about data governance, user adoption, membership lifecycle, and how to get the most out of Acumen.


Happy Hour Reception

5:00 to 7:00 PM

We will wrap up the day relaxing with drinks, appetizers, and some of the best people in the industry (we are talking about you!)


Day 2: October 29, 2024

9:00 AM to 5:00 PM

The final day will be packed with sessions from our data-loving staff focused on helping every level of your association leverage Acumen and data analytics more successfully. You'll leave feeling inspired, refreshed and ready to take your data and analytics journey to the next level.


Plus, we'll be giving out awards and have lots of other surprises sprinkled throughout the day. 


From strategic content for executives, targeted content for functional groups and hands-on content for business users, we've got something for everyone packed into Predict. Sessions will cover easy wins in Acumen, data governance strategies, customer success stories, engagement modeling and much more!

Think of this dress code as 'laid-back chic' – comfy jeans, stylish tees, and your favorite sneakers are perfect. Leave the yoga pants for your next workout, and come ready to connect, learn, and share in style!

Registration includes access to in-person sessions during the event, session recordings after the event, breakfast, lunch and an evening reception.
Early Bird Rates*
Regular Rates
One Registration $395 $495 
Two Registrations $325 $425
Three Registrations $305 $405
Four Registrations $285 $385
*Rates End 8/19/2024

Acumen Navigation

Acumen Product Roadmap

Acumen Success Stories

Building Audience Segments

Data Governance

Effective Engagement Modeling

Engaging Your C-Suite
with Data

Event Attendance and Content Relevance

Evaluating Product Performance

From Reporting to Analytics

Tips for Mastering Big Data

Member Acquisition and Retention

Reducing Member Churn

The Power of MyAcumen

Thinking Like An Analyst

User Adoption Strategies

Award Nominations

We're excited to accept award nominations for Acumen and analytics superstars! Each category and criteria for submission is listed below. Please submit first name, last name, company name and email address of the person you are nominating, along with the category and a short paragraph with the required details to pcallahan@associationanalytics.com.

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Parliament Award - this award goes to the best TEAM adoption of data analytics. Nominations should include associations that have successfully advanced the adoption of Acumen beyond the core team involved in the launch.

Athena Award - this award goes to organizations with the most innovative use of analytics. Nominations should include associations that have used Acumen in an innovative way to help achieve a strategic goal or otherwise drive the success of their organization.

AHA Award – this award goes to organizations that have used Acumen to discover something previously not understood within their organization and then taken an action based on that insight. Nominations should include specific insights that were uncovered by using Acumen and the action the association took once they discovered the insight.

Heart Award – this award goes to organizations that have used their data and Acumen to improve the lives of their members or the general public. Nominations should include examples of how the data was used and the impact it made on members of the public.

Hygieia Award – this award goes to organizations that have embraced data quality and created ongoing processes to keep their data clean. Nominations should include the specific processes used in initial data cleanup and the ongoing process for keeping data up-to-date and clean.

Sharp Award – this award goes to the most innovative or helpful product feature request that was subsequently built in Acumen. Nominations should include details about the idea, the reason for the request and how the feature has improved the user experience.

Hoot Award – this award goes to individuals who are the best advocate for analytics, both in their organization and in the community. Nominations should include examples of individuals (self or peers) who have enthusiastically embraced the adoption of analytics within their association or more broadly within the community.

Good Samaritan Award – this award goes to individuals who respond to questions and helps others in the Acumen Community. Nominations should include examples of questions and helpful responses.

Power User Award – this award goes to individuals who are regularly in Acumen, have a full understanding of the product and teaches others on their team how to use Acumen. Nominations should include how Acumen is used as part of the individual’s day-to-day, modules most often used and how they’ve shared their knowledge with other team members.

Travel & Lodging

The conference is located at:

The Westin Arlington
801 North Glebe Road, Arlington, Virginia, USA, 22203
Tel: +1 703-717-6200

For your convenience, we have a block of rooms located at the Westin, with a rate of $249, plus tax, per night. Reservations must be made by 10/11/2024 to honor this rate. Rates are effective Sunday October 27 through Thursday October 31, 2024.

If you have any questions, please contact Patti Callahan at pcallahan@associationanalytics.com

Nearby Transit
Bus Station: Union Station
Subway Station: Ballston-MU Station
Train Stations:
Union Station
Ballston-MU Station 

Nearby Parking
On-Site Parking - Daily: $40
Valet - Daily: $48
Westin Arlington

Want to join but not sure your manager will be as excited? Download our justification letter to help convince them!

Sponsorship Packages

We are excited to partner with other association partners to bring the best products and services to the industry. If you are interested in learning more about different sponsorship packages, please email pcallahan@associationanalytics.com.

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