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Acumen User Conference
October 26, 2022
APTA Conference Center
Alexandria, Virginia

Join us for insightful sessions from our data-loving staff and association thought leaders focused on helping every level of your association successfully leverage Acumen and data analytics.

Walk away inspired, refreshed and ready to take your data and analytics journey to the next level.

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Success stories from your association peers and fellow users

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Ways to take action on the insights revealed in Acumen

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Hands-on techniques for segmenting your data

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Inspiration and insights from association thought leaders

Reggie Henry, CAE Announced as Keynote Speaker! 

As ASAE's Chief Information & Performance Excellence Officer, Reggie Henry, CAE, is responsible for implementing "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. ASAE has been an Acumen customer since 2018 and Reggie has been an integral part in creating a culture of analytics at ASAE. Reggie speaks regularly on technology and strategy issues and is always honest and straightforward about what associations need to embrace to make their organizations more successful. 

Details & Pricing

During this one-day conference, Acumen users, association execs, A2 staff and industry partners will meet for learning sessions at the beautiful American Physical Therapy Association conference center in Alexandria. There’s also a pre-conference workshop the day before at the A2 offices in Arlington if you want to get some one-on-one time with some of our data-loving experts.

Full-Day Conference + Happy Hour Reception

October 26, 2022
8:00am - 7:00pm 

3030 Conference Center in Alexandria

Our full-day conference will be packed with sessions from our data-loving staff focused on helping every level of your association leverage Acumen and data analytics more successfully. You'll leave feeling inspired, refreshed and ready to take your data and analytics journey to the next level.


And don’t worry – it's not all business. We’ll end the day with a happy hour reception as we watch the sun set on the city and cheers to our continued success as partners. Plus, we'll be giving out awards and have lots of other surprises sprinkled throughout the day. 

Pre-Conference Workshop

October 25, 2022
1:00 - 5:00pm
Association Analytics in Downtown Arlington

Our pre-conference workshop will include 3 distinct opportunities for customers to engage with A2 staff. Upon checkout, you will be asked if you plan to attend our pre-conference workshop so we have an accurate headcount. It is included with registration at no additional cost but not required. 

  1. Meet Your Project Management Team: 25 minute sessions that will require advanced scheduling. More details to come.
  2. Topic Tables: Staffed with A2 data experts, you can visit tables covering the following topics throughout the afternoon: ETL/Data Sets, Integrations, Practical User Adoption, Can Acumen Do That? and MyAcumen.
  3. Data-Informed Decisions Workshop: 90-minute session where small groups will interpret a given set of data, make a business decision and recommendations, then present it to the group with supporting data.

From strategic content for executives, targeted content for functional groups and hands-on content for business users, we've got something for everyone packed into Predict. Sessions will cover Acumen adoption, customer success stories, engagement modeling and much more!

Download full session titles and descriptions.

We’ve all gotten pretty comfy in our stretchy pants working from home. While you probably don’t want to go quite THAT relaxed for this event, we encourage everyone to still dress casually. 😀

Registration includes access to in-person sessions during the event, session recordings after the event, breakfast, lunch and an evening reception with breathtaking views of the sun setting on the city skyline.

  • One registration: $495 each
  • 2 registrations: $425 each
  • 3 registrations: $405 each
  • 4+ registrations: $385 each
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Session Topics 

  • Acumen User Adoption for Everyone
  • Slice and Dice Your Way to Better Results with Acumen
  • Treat Your Data Like an Asset
  • Using Data to Create a Better Member Experience
  • The Art & Science fo Engagement Modeling
  • Acumen Success Stories
  • MyAcumen Tips & Tricks
  • 30 Ideas in 30 Minutes

Award Nominations

We're excited to accept award nominations for Acumen and analytics superstars! Each category and criteria for submission is listed below. Please submit first name, last name, company name and email address of the person you are nominating, along with the category and a short paragraph with the required details to

  1. Parliament Award - this award goes to the best TEAM adoption of data analytics. Nominations should include associations that have successfully advanced the adoption of Acumen beyond the core team involved in the launch.

  2. Athena Award - this award goes to organizations with the most innovative use of analytics. Nominations should include associations that have used Acumen in an innovative way to help achieve a strategic goal or otherwise drive the success of their organization.

  3. AHA Award – this award goes to organizations that have used Acumen to discover something previously not understood within their organization and then taken an action based on that insight. Nominations should include specific insights that were uncovered by using Acumen and the action the association took once they discovered the insight.

  4. Heart Award – this award goes to organizations that have used their data and Acumen to improve the lives of their members or the general public. Nominations should include examples of how the data was used and the impact it made on members of the public.

  5. Hygieia Award – this award goes to organizations that have embraced data quality and created ongoing processes to keep their data clean. Nominations should include the specific processes used in initial data cleanup and the ongoing process for keeping data up-to-date and clean.

  6. Sharp Award – this award goes to the most innovative or helpful product feature request that was subsequently built in Acumen. Nominations should include details about the idea, the reason for the request and how the feature has improved the user experience.

  1. Hoot Award – this award goes to individuals who are the best advocate for analytics, both in their organization and in the community. Nominations should include examples of individuals (self or peers) who have enthusiastically embraced the adoption of analytics within their association or more broadly within the community.

  2. Good Samaritan Award – this award goes to individuals who respond to questions and helps others in the Acumen Community. Nominations should include examples of questions and helpful responses.

  3. Power User Award – this award goes to individuals who are regularly in Acumen, have a full understanding of the product and teaches others on their team how to use Acumen. Nominations should include how Acumen is used as part of the individual’s day-to-day, modules most often used and how they’ve shared their knowledge with other team members.
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Rosslyn, Arlington, Virginia, USA city skyline on the Potomac River.

Travel & Lodging

We've tried to make your travel, parking and other details as easy as possible. If you have any questions, please contact Patti Callahan at

Pre-Conference Workshop - October 25, 2022
Association Analytics
1560 Wilson Blvd, Suite 700
Arlington, VA 22209

  • There is a public parking garage at the 1560 Wilson Blvd building that is $12 per day.
  • There is also ample street parking around the building.
  • Once you enter the building, take the lobby elevators to the 7th floor and you will see signage directing you to check-in.
  • Tell the front desk you are there for Association Analytics. They will let you into the elevator to travel to the 7th floor.

Full-day conference - October 26, 2022
3030 Conference Center, 7th Floor
3030 Potomac Avenue 
Alexandria, VA 22305 

  • The entrance to the garage is on Dogue Street, which runs along the backside of the building. The parking is the last entrance on the North side and is marked, “PARKING.” It is not the entrance marked, “Public Parking or NIB.” Once you enter the side marked "PARKING", take a ticket from the booth. After you have parked, please use the elevators to proceed to the lobby on the first floor and check in with the concierge. Parking Rates:
    • 1 hour - $4.00
    • 2 hours - $8.00
    • 3 hours - $12.00
    • Full Day - $20.00
  • Upon arrival, if you are not parking in the building, you will need to alert the concierge by pressing the intercom button located at the front of the building at 3030 Potomac Avenue, Alexandria, Virginia. Once you are in the lobby, the concierge will check you in.

Our block at the Courtyard by Marriott is full, but please contact the hotel directly for best available rate.

 Other hotel options in the area include:

Kasa Alexandria Washington 3,450 feet from the APTA building; 3-minute drive from the building.

Residence Inn Arlington Capital View:  5,100 feet from the APTA building; 4-minute drive from the building.

Holiday Inn National Airport Crystal City:  1.2 miles from the APTA building; 7-minute drive from the building.

Hilton Crystal City 1.4 miles from the APTA building; 6-minute drive from the building.

Want to join but not sure your manager will be as excited? We have this justification letter you are welcome to use!

Thank you to our sponsors!

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