How to Use Your Member Engagement Scores
On-Demand Webinar

You've got an engagement score for each of your members - what's next?

Engagement scores are meaningless if you’re not using them to take action, like improving engagement, satisfaction and retention. While we know engagement score is just a piece of the large association puzzle, you want to make sure you’re considering member engagement levels to help guide your association’s decisions and tie them back to your goals.

Watch our 30-minute session (followed by Q&A) all about what to do with your member engagement scores. We’ll cover how to:

  • Understand individual engagement and customer journeys to uncover which activities lead to the highest engagement so you can be more strategic with your engagement efforts
  • Use engagement scores for next-level customer segmentation
  • Find volunteers, speakers, authors, and brand advocates
  • Identify at-risk members so you can create renewal campaigns targeting them with special
    messaging like new member benefits, discounts, or other perks
  • Tailor your association’s value messaging based on customer segments and historic engagement levels 

We answer questions throughout the presentation and end with some pro tips on how to quickly take your first step.

This webinar originally aired on August 4, 2021.


Bill Conforti_new

Bill Conforti
SVP of Strategy & Solutions
Association Analytics

Greg Pollack_new

Greg Pollack
Vice President of Sales
Association Analytics