--- title: How to Use Your Member Engagement Scores description: Watch this webinar to learn how to use your member engagement scores in meaningful and actionable ways. image: https://pages.associationanalytics.com/hubfs/Screen%20Shot%202021-08-04%20at%205.21.23%20PM.png --- [![](https://pages.associationanalytics.com/hs-fs/hubfs/AA-Logo-v3-CLR-web@2x-2.png?width=1890&height=688&name=AA-Logo-v3-CLR-web@2x-2.png)](http://associationanalytics.com) # **How to Use Your Member Engagement Scores** *On-Demand Webinar* You've got an engagement score for each of your members - what's next? Engagement scores are meaningless if you’re not using them to take action, like improving engagement, satisfaction and retention. While we know engagement score is just a piece of the large association puzzle, you want to make sure you’re considering member engagement levels to help guide your association’s decisions and tie them back to your goals. Watch our 30-minute session (followed by Q&A) all about what to do with your member engagement scores. We’ll cover how to: - Understand individual engagement and customer journeys to uncover which activities lead to the highest engagement so you can be more strategic with your engagement efforts - Use engagement scores for next-level customer segmentation - Find volunteers, speakers, authors, and brand advocates - Identify at-risk members so you can create renewal campaigns targeting them with special messaging like new member benefits, discounts, or other perks - Tailor your association’s value messaging based on customer segments and historic engagement levels  We answer questions throughout the presentation and end with some pro tips on how to quickly take your first step. *This webinar originally aired on August 4, 2021.* Hosts: | **![Bill Conforti_new](https://pages.associationanalytics.com/hs-fs/hubfs/Bill%20Conforti_new.png?width=100&name=Bill%20Conforti_new.png)** **Bill Conforti** SVP of Strategy & Solutions **Association Analytics** | ![Greg Pollack_new](https://pages.associationanalytics.com/hs-fs/hubfs/Greg%20Pollack_new.png?width=98&name=Greg%20Pollack_new.png) **Greg Pollack** Vice President of Sales **Association Analytics** | | --- | --- |                ### WATCH RECORDING! © 2026 Alex DeBarr. All Rights Reserved.