Most associations use surveys to collect data from members, but too often the resulting data is not leveraged to improve operations or member experience.

This can happen because of inefficient processes, survey design, as well as challenges with data integration and analysis. Are you asking the right questions? Are they optimized toward the insights you hope to achieve? Are members motivated to participate?
 
During this webinar, our analytics experts reveal the results from our 2021 associations insights survey and discuss the thought process behind the questions, as well as the overall survey design. 
 
You should leave this session with a better understanding of how to get actionable insights from your surveys including what to ask and how to ask it. You'll also gain key insights into how other associations use (or plan to use) analytics to better their organizations.
 
Also check out Association Insights Survey Part 2: Analysis and Action with Survey Data - the follow up session that covers how to interpret and take action on your survey data.

This webinar originally aired on November 3, 2021.