Association products and services are the primary drivers of member experience.
But too often associations rely solely on instinct or anecdotal evidence when making decisions about what to offer their members. How do you prove it's finally time to sunset that 20-year old course? Or know if it's worth investing in a new offering?
You guessed it - data! Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association).
During this 30-minute how-to session (followed by Q&A), analytics experts show you how to:
- Track sales over time and view by behavior and demographics
- Correlate sales and usage with other products and services
- Choose specific product segments for analysis
- Understand top/bottom customers
- Consider sentiment and satisfaction, not just payment or completion
We end with some pro tips on how to optimize and get creative with your product and service mix.
This webinar originally aired on May 19, 2021.
Your Hosts:
|
Bill Conforti |
Greg Pollack |
Analytics in Action is a series featuring hands-on, how-to content related to common data and analytics issues. During each session, our experts will show you how to use a tech platform to solve these problems and answer your most pressing questions.