Analytics in Action:
How to Determine Your Most Valuable Products & Which to Sunset
Live Webinar | May 19, 2021 at 3pm ET

Association products and services are the primary drivers of member experience.

But too often associations rely solely on instinct or anecdotal evidence when making decisions about what to offer their members. How do you prove it's finally time to sunset that 20-year old course? Or know if it's worth investing in a new offering?

You guessed it - data! Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association).

During this 30-minute how-to session (followed by Q&A), analytics experts will show you how to:

  • Track sales over time and view by behavior and demographics
  • Correlate sales and usage with other products and services
  • Choose specific product segments for analysis
  • Understand top/bottom customers
  • Consider sentiment and satisfaction, not just payment or completion 

We’ll end with some pro tips on how to optimize and get creative with your product and service mix.

Can't make it? Sign up anyway and we'll send you the recording!

Your Hosts:

Bill Conforti

Bill Conforti
SVP of Strategy & Solutions
Association Analytics

Greg Pollack
Vice President of Sales
Association Analytics


        

 

 

 



Analytics in Action is a series featuring hands-on, how-to content related to common data and analytics issues. During each session, our experts will show you how to use a tech platform to solve these problems and answer your most pressing questions.

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