Association professionals understand conceptually what engagement scoring is and why it’s important, but do you know how to produce accurate scores that are meaningful and actionable?
The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this interactive session, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model and we'll walk through a beginner's template to engagement scoring to help you get started.
You'll leave this webinar knowing how to:
Your host:
Bill Conforti
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About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create Acumen, our data analytics platform built exclusively for associations. We help you bring all of your data together in one place to visualize, analyze and take action. Helping you grow.