Do you know how to best calculate an engagement score? What about how engagement impacts key business outcomes like revenue, retention, or member satisfaction?
In this guide, we walk you through how to dive deeper into engagement metrics by considering these five important stages to successfully tracking and scoring member engagement:
- Clearly define all your data sources
- Organize your data
- How to create a meaningful score
- Understand how engagement impacts outcomes
- Share your progress and results
Be on the lookout for our sage owl, Chip, who shares pro tips throughout the guide.