Future-Proof Your Association with Value Management

On-Demand Webinar

Does your association have a clear and compelling successful value proposition?

We’re not talking about a mission statement. Or a vision statement. A value proposition is the full mix of benefits you promise your members, and it’s based on your members’ wants and needs. Our friends at Halmyre (marketing strategy consultants) surveyed non-profit leaders about their value propositions and shared actionable insights from their findings.

During this webinar with special guest Christine Saunders, President of Halmyre, you’ll learn:

  • The quantifiable impact of a clear value proposition on revenue, resilience, and customer loyalty
  • How your organization’s approach to value management compares to like organizations
  • What’s keeping CEOs of non-profit organizations up at night and how to address these concerns
  • How to determine member preferences and interests by segment and over time
  • Ways to understand the exchange of value between you and your members
  • How to use engagement scoring to validate your value proposition

Your hosts:

Bill Conforti_new

    Bill Conforti
    SVP of Strategy & Solutions
    Association Analytics


    Christine Sauners





About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create Acumen, our data analytics platform built exclusively for associations. We help you bring all of your data together in one place to visualize, analyze and take action. Helping you grow.

About Halmyre
Halmyre is a team of multidisciplinary marketing strategy consultants who deliver intelligent marketing support to their clients. Through the marriage of the ability to think independently and the experience to “do” effectively, they help clients spark growth for short- and long-term success. As your marketing strategy partner, they support classic marketing strategies across the full marketing ecosystem with integrated customer-centric service design, data intelligence, creative insight and marketing execution.

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