Most association pros like yourself value making data-informed decisions, but how do you know if you’re really leveraging analytics well?

After talking to thousands of associations and working with hundreds, it’s clear that mastering analytics is an ongoing journey for everyone – and to level up, you first need to understand where your association stands with data today. 

Enter: A2’s free Data Analytics Maturity Model (DAMM). 

The assessment only takes about 10 minutes. Then you’ll receive an email explaining your current stage, plus a visual comparison of how you stack up to other associations. Within 72 hours, you’ll get another email with a comprehensive report that breaks down what it means to be in a particular stage and the actions you can take to help your organization advance to the next level of analytics maturity.

A few tips to consider when taking it:

• Don’t overthink – your first instinct is likely the best!
• Be honest about where you are, not where you wish you were.
• If you have different answers for different departments, answer for your department first. Then share the link with your colleagues to get your organization's average.
• If you’re an executive not in a particular department, answer the questions based on your assessment of all departments.